How to make the future happen
The question currently arises as to why the topic of strategy is just now gaining renewed attention among many companies. In our opinion, this is due to two developments: First, external influences such as political decisions or shorter technology cycles on companies and their market environment have significantly increased in strength and speed in recent years. As a result, the added value that companies create for their customers is coming under much more rapid and sustained pressure than it was a few years ago. Second, many companies are increasingly struggling to implement strategic initiatives. According to recent studies, the rate of ineffective strategic initiatives is around 50%. This represents a waste of resources that companies can no longer afford.
For companies, it follows from these two developments that they must implement excellent strategy development and deployment processes to ensure their long-term success in the marketplace.